Make Your Own Brand

with White Labelling

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What's White Labelling?

White labelling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.
For example, if you go to a grocery store such as Reliance Fresh, you’ll notice that you can buy all sorts of products sold under the Reliance brand. Does this mean that Reliance Fresh is producing all of those products? No way! They have various companies that already provide those products and are willing to put them in Reliance packaging instead of their own on Reliance’s behalf.

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What Is a White Label Product?
White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own. The end product appears as though it has been produced by the purchaser.

White label products are easily spotted on store shelves, as they have the retailer's own name (commonly known as the "store brand") on the label. For example, Whole Foods Market's "365 Everyday Value" line of products.

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# KEY TAKEAWAYS TO WRAP IT UP :
• White label products are made by one company and packaged and sold by other companies under various brand names.
• Big-box retailers have been successful in selling white label items that feature their own branding.
• Private label branding is a worldwide phenomenon that has been growing steadily since the late 1990s.
• A major benefit of white label branding is that it saves companies time, energy, and money in terms of production and marketing costs.

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White label with us!

Understanding a White Label ProductWhite label products are manufactured by a third party, not the company that sells it, or necessarily even markets it.

The advantage is that a single company does not have to go through the entire process of creating and selling a product. One firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference. The major benefits of white label branding are that it saves companies time, energy, and money in terms of production and marketing costs.

Another big advantage of private label brands is that if a supermarket has an exclusive deal with a manufacturer, then the average transportation expenses might be lower than usual and the company would benefit from distributional economies of scale. Because of lower transportation costs, the retailer could sell the product for less and still reap a bigger profit margin.Private label brands have become increasingly popular, which suggests that consumers are becoming more sensitive to price and less loyal to their favorite traditional brands.

In many countries, the growth of private label brands is hurting national brands’ (the manufacturers') market share.